Members of the Academy of Wine Communications are wine and food public relations and marketing professionals. Founded in 1994 to encourage wine writers, the craft of wine writing, and wine coverage in the media, the organization's mission has slowly evolved over the years.
Today's organization
provides its membership a means to network with colleagues; to meet
key members of the media; hone and update their media lists; and learn
classic and innovative marketing and public relations techniques.
Our
well-attended quarterly luncheon meetings in both Napa and Sonoma feature
informative speakers who keep members abreast of trends and the needs
of key writers and publications. The Academy acts as a resource for
its membership and for the media as well.
Our goals and activities include:
Luncheon meetings (usually four per year), featuring talks and presentations by writers, editors and industry leaders.
Providing members with an opportunity to network with key members of the media and industry colleagues.
Providing the membership with media lists and contact information.
Honoring both new and well-established wine writers and generally encouraging the craft whenever and wherever possible.
Acting as a resource for the media who seek information, contacts and story ideas.